Interior Lifestyle China 2026 will unite over 300 quality brands from 29 countries and regions. Organised around three core categories, ‘Home’, ‘Gifting’ and ‘Travel’, the fair will present a diverse product portfolio spanning home décor, kitchen and tableware, gifts, fragrances, and outdoor living essentials, reflecting global cutting-edge design and aesthetic directions. The expanded product range – now including IP trendy toys and fashion accessories – responds to the growing influence of younger, experience-oriented consumer segments in China that favour compact products. This extensive line-up will offer visitors fresh inspiration while helping retailers and agents refine their product offerings, reach new demographics, and unlock previously unexplored growth opportunities.
A host of emerging and established brands will make their debuts, including wool décor and toy manufacturer AUSKIN (Australia), original IP collectible brand BEARHANS (China), kitchen and tableware label BILL.F (UK), cultural and creative gift brand Color-Post (Hong Kong), IP and cultural merchandise label COSRADIO (China), fragrance and gift brand BareJoy (China), bakeware specialist Lékué (Spain), toy and gift brand Moulin Roty (France), and global lifestyle boutique Windmur (China). Notable returning brands include Aesthetic Goods (China) and Alessia Firenze (Italy), which were featured in the ILC × rednote fantastic goods zone as well as the Showroom Shanghai’s special zone last year. Both have now moved to the main exhibition area for this edition, recognising the fair’s value and influence.
Curated zones to bridge global aesthetics with quality finds
The Ambiente Trends 26+ Special Showcase will bring together nearly 50 brands to showcase over 100 new products. Presented once again by Ambiente, the leading international trade fair for consumer goods, the zone will offer sourcing ideas and creative inspiration for professionals in retail, design, hospitality, and custom furnishing. Based on the narrative of ‘Dreams, Facts, Stories’, the zone will explore three distinctive design elements – ‘brave’, ‘light’, and ‘solid’ – in response to how the future of lifestyle and spatial design is envisioned. Through the interplay of colour, form, and material, the showcase will bring new ideas to an evolving design landscape.
Furthermore, returning by popular demand, the Everyday Lifestyle Goods area will gather nearly 50 quality manufacturers across kitchenware, home décor, glass and ceramics, and lifestyle accessories. An array of contemporary designs at accessible price points will be on display, featuring quality pieces that bring delight and refinement to daily life.
Creating value with breadth and depth
Interior Lifestyle China is reinforcing its partnership with rednote to help e-commerce home and furniture brands turn content-driven e-commerce into a sustainable growth engine. Through this strategic collaboration, this edition will support brands in strengthening their online marketing capabilities across platform operations, product promotion, influencer engagement, and cross-channel visibility. From content seeding and brand exposure to sales conversion, the fair is developing an integrated growth strategy that will help lifestyle brands build lasting impact beyond a single trade fair appearance.
As part of its year-round support, the fair has launched a training programme with rednote ahead of its upcoming edition, equipping e-commerce home and furniture brands with insights into market trends and practical guidance on operating on the platform. During the fair, two closed-door sessions will be held for store owners and online trade buyers respectively, exploring topics such as platform operations, traffic acquisition, community conversion, and trend analysis. By addressing the challenges faced by sellers, the sessions will help participants enhance their online marketing capabilities.
The highly anticipated rednote fantastic goods zone will return as well, featuring over 30 premium lifestyle brands spanning diverse categories, each selected for its distinctive design and contemporary aesthetic. The curated lineup is intended to meet the sourcing needs of rednote influencers and channel buyers alike, driving synergy between content seeding and business matching.
To further extend the fair’s reach, a dedicated buyer group comprising influencers from the home, fashion, and lifestyle sectors will tour the show and livestream their picks in real time. By connecting brands with high-quality content creators, this initiative will provide access to valuable resources in livestream e-commerce and content marketing. rednote will also run dedicated hashtag campaigns throughout the show, encouraging influencers to generate content around the fair and its product highlights. Through this integrated and results-driven approach, the campaign will boost fair and brand visibility while engaging young consumers.
Stepping up buyer experience and connections
Beyond content marketing and brand strategy support, this edition will place a stronger focus on visitor experience and business matching. A specially designed two-day buyer programme will include guided onsite tours, training on emerging sales channels, and visits to benchmark retail stores in Shanghai. The programme is intended to help buyers discover promising brands, gain a deeper understanding of the local retail ecosystem, and make more informed sourcing decisions.
With comfort and efficiency in mind, the 2026 edition will offer upgraded amenities across the show floor, including the ILC Café by IMOD DOMI, ILC Salon, an influencer lounge, and a livestreaming studio. These multifunctional spaces will provide relaxed settings for brands, buyers, and influencers to connect, exchange ideas, negotiate business, and create and stream content. Through its refined offering, the fair aims to bring together lifestyle industry resources, enhance connections and deliver greater value for exhibitors and visitors.
Interior Lifestyle China is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd and United Asia International Exhibition Group. For more information, please visit http://www.il-china.com.
Press information and photographic material:
https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en/press.html
Links to social media:
www.facebook.com/interiorlifestylechina
http://linkedin.com/company/interiorlifestylechina
Your contact:
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events.
Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering.
Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events.
Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering.
Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of our approach. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on United Asia International Exhibition Group
Established in 2001, the United Asia International Exhibition Group (UAEC) is a professional online international exhibition group founded upon Sino-German cooperation, and is one of the largest organisers of international trade fairs in China. UAEC is authorised by the Ministry of Public Security of China as an intermediary agency for private entry and exit. As a professional member of UFI and IAEM, UAEC has been recognised for its quality management system and corporate credit grading, earning certificates of ISO9001 and AAA rating.
Both at home and abroad, UAEC has successfully organised and introduced many international fairs to Chinese companies by leveraging its extensive network and comprehensive suite of online platforms to facilitate seamless connections between exhibitors and buyers. The platforms include MatchupExpo (an online international exhibition platform), MatchMarket (a B2B online trading platform), Globalbuyer (a platform for targeting the desired buyers), and more. UAEC also provides overseas inspection services, and facilitates planning, operation, and management of international exhibitions.
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
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