Information for exhibitors

In light of the current economic climate, we are actively adjusting to the changing trends in B2B and B2C markets. We have explored new strategies, including representing more new brands, and expanding our online live-streaming to promote our products. The additional buyer channels at the exhibition align with our direction- we are pleased with the addition of fragrance and outdoor categories, and the collaboration with REDnote.

We are excited to expand beyond Europe, with China as a key focus for our growth. Recognising the differences between Chinese and Western lifestyles, we see significant potential in China's home market. Our goal is to introduce the finest German design aesthetics through high-end stainless-steel products. The fair connected us with premium dealers and agents across China, enabling us to reach affluent consumers.

There is a growing focus on designs that utilise natural materials to capture chic and trendy concepts. We see significant development opportunities, as sustainability is a topic of great interest across all industries. We are dedicated to innovating our designs, aiming to create more environmentally friendly items that meet consumers’ needs.