Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, reflected on the fair’s success: “The 2026 edition has proven that the intersection of content, commerce, and community is where the lifestyle industry is heading. We are thrilled by the strong resonance of our expanded product categories with buyers. Deepening collaboration with rednote and introducing fresh buyer activities has created a dynamic ecosystem that drives sales conversion and fosters lasting impact and insight. The energy on the show floor reaffirms that Shanghai remains the beating heart of lifestyle commerce in China.”
New categories spark interest as traditional segments remain robust
The fair’s strategic expansion into IP trendy toys and fashion accessories generated noticeable buzz. Exhibiting brands showcased plush collectibles, boutique toys, designer dolls, and original homeware from China, France, Denmark, Malaysia and beyond. COSRADIO, an emerging label from China known for its sci-fi aesthetic, made its first appearance and reported notable buyer interest in its fantasy-inspired products.
Ms Jin Meng, Brand Manager at Chengdu Future Light Culture Media (COSRADIO), shared: “This fair has far exceeded our expectations, offering a vital platform to enhance our brand visibility. We connected with multi-brand boutiques, supermarkets and influencers, gathering invaluable feedback. We launched two new cups from the HALO series at the show, each paired with original comics and adventure stories. Our sci-fi aesthetic attracted not only younger consumers but also senior buyers.”
Meanwhile, established categories such as kitchen and tableware remained a crowd favourite. Leading brands like Falk (Belgium), Ginori 1735 (Italy), and Gustavsberg (Sweden) presented their latest collections, drawing significant attention from influencers, retailers, and lifestyle enthusiasts.
This enduring appeal was echoed by returning exhibitors. Ms Amanda Chen, Head of Merchandising of TDBY Brand Management (Shanghai), noted: “Specialising in tableware and kitchenware, we brought 24 brands to Interior Lifestyle China, including many new additions. We were pleased to welcome many existing clients who came to browse our latest products, and to connect with new customers, including buyers from fashion boutiques. The fair’s digital reach was equally impressive – influencers arranged by the organiser generated substantial sales while livestreaming our products, delivering strong exposure and instant online feedback.”
Curated zones drew crowds, from trends to everyday sourcing
Adding to the breadth of offerings, the Ambiente Trends 26+ Special Showcase brought the season’s design language – brave, light and solid – to life with more than 100 new products from nearly 50 brands, giving visitors a direct experience of emerging home aesthetics.
Complementing this, the Everyday Lifestyle Goods area featured nearly 50 manufacturers offering kitchenware, home decor, glass, and ceramics, among others, guiding buyers from design inspiration to affordable, retail-ready options. Nearby, the ILC × rednote fantastic goods zone attracted constant attention with over 30 premium lifestyle brands on display. Influencer livestreams also amplified the zone’s reach.
Livestreaming amplifies reach and sales alongside onsite engagement
Beyond the halls, the fair sparked digital activity. Nearly 100 influencers from home lifestyle sectors livestreamed their picks. Ms Joyce Wang, a renowned live commerce influencer with over 339,000 followers, reported a robust engagement during the fair: “This was my first time livestreaming at Interior Lifestyle China across two days. I was impressed by the diverse product range, particularly in homeware, which also impressed my viewers. European tableware shone alongside handcrafted items, from established brands to smaller labels from Jingdezhen in China, as well as Japan and Korea – something for every taste,” said Joyce.
Onsite engagement matched this online buzz. Ms Tammie Wu, General Manager of TAIO Living, praised the fair’s professional curation: “The fair assembled a distinguished mix of quality brands, distributors and discerning consumers, cultivating a vibrant ecosystem for trade. This year, we aimed to broaden our channel access and introduced premium home lifestyle brands to the Chinese market with excellent results. Our booth drew steady foot traffic, with influencers and B2B buyers exploring collaboration opportunities.”
Buyer programme and rednote salon deepened know-how and insights
Strengthening visitor experience, a dedicated two-day buyer programme welcomed senior representatives from leading home furnishing retailers, distributors, and multi-brand boutiques from across China. Activities included guided exhibition tours, salon sessions, and visits to benchmark retail stores in Shanghai. A rednote salon provided practical advice on platform operation, conversion strategies, data interpretation, and content creation, directly empowering retailer representatives.
Among the participants was Mr Zhenhao Huang, buyer at Ruiyi, a newly opened homeware store in Hangzhou, China, specialising in vintage vessels and decorative pieces. He commented: “The buyer programme was inspiring. Visiting IMOD DOMI, a homeware and lifestyle boutique of imported brands, showed us how thoughtful space curation elevates retail. The rednote salon offered useful takeaways on digital strategies and market trends. Overall, the visit sparked fresh ideas for my product selection and store design.”
Interior Lifestyle China is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd and United Asia International Exhibition Group. For more information, please visit http://www.il-china.com.
Press information and photographic material:
https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en/press.html
Links to social media:
www.facebook.com/interiorlifestylechina
http://linkedin.com/company/interiorlifestylechina
Your contact:
Gigi Tam
Tel. +852 2238 9982
gigi.tam@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events.
Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering.
Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on United Asia International Exhibition Group
Established in 2001, the United Asia International Exhibition Group (UAEC) is a professional online international exhibition group founded upon Sino-German cooperation, and is one of the largest organisers of international trade fairs in China. UAEC is authorised by the Ministry of Public Security of China as an intermediary agency for private entry and exit. As a professional member of UFI and IAEM, UAEC has been recognised for its quality management system and corporate credit grading, earning certificates of ISO9001 and AAA rating.
Both at home and abroad, UAEC has successfully organised and introduced many international fairs to Chinese companies by leveraging its extensive network and comprehensive suite of online platforms to facilitate seamless connections between exhibitors and buyers. The platforms include MatchupExpo (an online international exhibition platform), MatchMarket (a B2B online trading platform), Globalbuyer (a platform for targeting the desired buyers), and more. UAEC also provides overseas inspection services, and facilitates planning, operation, and management of international exhibitions.
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
Download
- ILC26_FR_EN (pdf, 384 KB)