The show attracted quality visitors who were able to meet a wide variety of business objectives. Speaking at the show’s close, Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, highlighted the success of this year’s edition, stating: “Interior Lifestyle China 2025 has proven to be an essential hub linking global premium lifestyle brands with B2B and B2C buyers, beyond geographical and industry borders. The remarkable turnout and quality of engagement at this year's show have truly underscored its role in fostering cross-sector innovation and meaningful business connections, while also opening new avenues for online business opportunities. Through the synergy and high-value networking displayed over the past three days, we are happy to see how effectively the fair facilitated immediate commerce and sparked discussions that will help shape the future of the lifestyle industry.”
Transcending regional boundaries: global participation ignites new business opportunities
Across three halls thronged with buyers, the fair presented an extensive selection of premium products, featuring leading brands in categories such as accessories, drinkware, fragrances, gifts, home decor, and kitchenware. With exhibiting brands from countries and regions including Belgium, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, Portugal, Spain, Switzerland, and beyond, the platform bridged markets and cultures, demonstrating the commercial benefits of global lifestyle trends converging across regional boundaries.
Exhibitors reported strong interest from diverse buyers, with the show paving the way for long-term business relationships. Representing the century-old French glassware brand LA ROCHERE, the German brush brand Redecker and others, Mr Volker Hasso Hasbargen, CEO of Taio Living shared: “Interior Lifestyle China has been a resounding success, attracting high-quality visitors from day one. We engaged with a wide range of ideal clients – from top-tier distributors and industry influencers to promising strategic partners – all strongly aligned with our target group. This fair continues to be an essential platform for expanding our customer base, highlighting our latest technologies, and forging lasting global partnerships.”
From a buyer's perspective, Mr Tao Wang, Head of Meijiamei Home Living Hall believes the platform plays an important role by leveraging its strong resources and global influence: “This year's fair showcased a remarkable number of high-calibre international brands, highlighting the ongoing momentum of the home furnishing industry. European and global brands stood out with exceptional displays, elevating the event's prestige and reinforcing a commitment to innovation and excellence – ultimately setting a new industry standard. I have already placed orders with several brands and am highly pleased with both the product quality and the nature of the collaborations.”
Collaborative harmony: innovative integration of brands and lifestyle sectors
A number of crossover cooperations were presented at the fair, including the Ambiente Trends 25+ Special Showcase, ILC × SHOWROOM Designer Accessories Zone, and ILC Fragrance Salon. In partnership with Ambiente, Showroom Shanghai, and Notes Shanghai respectively, these features allowed visitors to immerse themselves in the creative convergence of diverse lifestyle sectors such as consumer goods, high-end fashion, and fragrances.
The Assistant President & Off Line Director from Chinese designer accessories brand Daartemis, Mr Yida Chen, said they decided to exhibit at Interior Lifestyle China on the recommendation of Showroom Shanghai staff: “We believe our brand’s target clients align well with the clients of several exhibitors at this fair, and we aimed to connect with high-quality multi-brand boutiques for potential collaboration, while also trying to expand opportunities within the retail sector. The first day exceeded our expectations, with a 10% retail conversion rate, and we’ve made contact with three to four lifestyle boutiques for future collaboration. The show is helpful for developing new channels and, more importantly, offered direct access to end consumers.”
Online meets in-person: hybrid cooperation
Building on the success of these on-site collaborations, the fair expanded its reach through hybrid models that seamlessly connected physical showcases with digital engagement. By combining in-person experiences with RedNote’s online activations and livestreams, exhibitors gained year-round visibility and access to new audiences, while buyers benefitted from an integrated platform that linked discovery at the fair with ongoing business opportunities online. The ILC × RedNote Fantastic Goods zone showcased a curated selection of creativity at the Dome Hall, where it featured niche products with unique aesthetic identities offered by 16 independent designers. This zone presented another efficient business opportunity to buyers, and its value was well recognised by exhibitors.
One of the zone’s exhibitors, who also manages a store on RedNote, Ms Motong Song, Commercial Manager of Beijing Vanilla Mountain Culture Broadcast Co Ltd, said: “This is our brand's first time participating in the zone, and the results far exceeded our expectations. We initially joined Interior Lifestyle China to increase our business resources and experience the offline atmosphere, but the gains went far beyond what we anticipated. The show offered access to a wide range of prospects, including RedNote influencers, potential business collaborations, and retail channel opportunities. Not only did we exchange ideas with industry players, but observing other brands also provided fresh inspiration.”
Dialogue beyond borders: expert speakers drive engagement
The fringe programme at Interior Lifestyle China delivered a compelling series of seminars that ignited creativity and facilitated knowledge exchange among industry players. The returning ‘Retail Talk’ series delved into trending industry topics, equipping attendees with forward-looking perspectives on how to adapt to and profit from evolving lifestyle trends.
Ms Bonnie Yao, Softline Licensing Manager of Alifish and speaker of the ‘Entertainment Cartoon IP x New Consumption: Creating Trendy Lifestyle Experiences’ session said: “It has been a truly meaningful opportunity to engage with the audience today on the topic of IP licensing through this forum. This platform has allowed me to share diverse perspectives and in-depth insights from various angles within the consumer goods industry – including those of copyright owners, agents, and licensees. From our company’s point of view, there are numerous high-quality IP brands in the market that align very well with different brand identities. We hope everyone can leverage these existing resources, integrate them with their own product portfolios and consumer base, and explore further possibilities for collaboration and innovation.”
Beyond the fairground: Jing’an Lifestyle Festival
Interior Lifestyle China 2025 joined forces with the Commerce Commission of Jing’an District to co-host an iteration of the Jing’an Lifestyle Festival from 4 to 14 September. As an added incentive for fairgoers, the initiative took them beyond the fairground for a city walk with exclusive retail and dining offers, showcasing the dynamic lifestyle offerings of Jing’an district, one of Shanghai’s premier shopping and leisure hubs.
Next year, Interior Lifestyle China will further strengthen its integrated marketing matrix approach. Centred around the flagship September show and complemented by a specially curated pavilion in March, the trade fair brand will allow exhibitors to harness synergy between offline activities and online resources throughout the year – delivering 360° promotional support.
Interior Lifestyle China is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest, quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd and United Asia International Exhibition Group. For more information, please visit www.il-china.com.
Press information and photographic material:
https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en/press.html
Links to social media:
www.facebook.com/interiorlifestylechina
http://linkedin.com/company/interiorlifestylechina
Your contact:
Sabrina Ho
Phone: +852 2230 9279
sabrina.ho@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
Background information on United Asia International Exhibition Group
Established in 2001, the United Asia International Exhibition Group (UAEC) is a professional online international exhibition group founded upon Sino-German cooperation, and is one of the largest organisers of international trade fairs in China. UAEC is authorised by the Ministry of Public Security of China as an intermediary agency for private entry and exit. As a professional member of UFI and IAEM, UAEC has been recognised for its quality management system and corporate credit grading, earning certificates of ISO9001 and AAA rating.
Both at home and abroad, UAEC has successfully organised and introduced many international fairs to Chinese companies by leveraging its extensive network and comprehensive suite of online platforms to facilitate seamless connections between exhibitors and buyers. The platforms include MatchupExpo (an online international exhibition platform), MatchMarket (a B2B online trading platform), Globalbuyer (a platform for targeting the desired buyers), and more. UAEC also provides overseas inspection services, and facilitates in planning, operation, and management of international exhibitions.
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