Despite challenges faced by the global economy impacting the consumer market, there is a steady growth in consumer appetite in China, accompanied by a gradual restoration of confidence levels. In the first four months of 2024, China’s retail sales of consumer goods saw a 4.1% year-on-year growth[1]. Recognising the opportunity provided by the evolving industry landscape, Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, commented: “With the rise of disposable income among Chinese consumers, combined with the convenience enabled by innovative e-commerce channels, there is a shift in consumer behaviours. In particular, China’s young and technologically advanced population have created a strong demand for high-quality, sustainable, and individualised products. To capitalise on this unique potential during a time when effective networking is more necessary than ever for brands and distribution channels, the trade fair serves as a valuable platform for major industry players to forge relationships with global suppliers and distributors, and understand the market dynamics.”
Interior Lifestyle China’s domestic and overseas exhibitors will present household collections, from stylish items to eco-friendly solutions. Visitors can not only source high-calibre Finnish glass and Taiwanese bamboo products, but also aesthetic designs and detailed artistry from France, Germany, Hungary, Japan, Korea, Sweden, the US, and more. The fair will feature the following well-known brands: Art de Lys, Capdeco, Gentlemen’s Hardware, Gudee, Hasegawa, Herend, Hibi, Kaweco, L’Atelier du Vin, Leuchtturm, MAWA, Muurla, Paddywax, Rawrow, and Toyo Steel.
Collectively, their product portfolios extend to tableware, dining ware, figurines, jewels, furnishings, tapestries, wine tools and tasting accessories, journals, writing instruments, suitcases, sound electronics, toolboxes, candles, hiking and outdoor goods, and grooming accessories. Furthermore, the show will spotlight materials such as silk textiles and apparel, and many other refined lifestyle products. The vast selection encourages a personalised exploration of imaginative designs, diverse functionalities, and tailored pieces.
Insights on evolving retail channels, retail strategies, and trend development
For a more complete understanding of the market, Interior Lifestyle China strongly promotes continuous learning and professional development at its fringe programme. With this year’s major themes covering the diversification of retail channels and novel cross-sector retail strategies, industry professionals will find highly relevant discussions about today’s competitive environment at Retail Academy, one of the highlights of the show’s fringe programme.
Retaillogy Talk, an informative seminar led by representatives from popular global e-commerce and bricks-and-mortar retail channels, will delve into insights and challenges faced by the industry. Furthermore, well-known overseas design agencies, such as bora.herke.palmisano and Trendstefan, will examine the application of trends for retail entities. With the agencies’ years of expertise in trend forecasting and market research, the presentations will deliver strong guidance to business professionals navigating the industry’s shifting tides.
Returning this year is Ambiente Trends 24+, a comprehensive display of the latest consumer goods trends organised into distinct thematic areas. This year’s edition will deliver in-depth analysis and findings from market research, providing attendees a glimpse into emerging customer preferences and behaviours.
In addition, the following essential topics will also be covered at the fringe programme: the integration of culture, trends, and lifestyle in the retail landscape; online retail in the era of content creation, which is a vital tool to attract customers and drive sales; and successful cases of commercial property transformation and revitalisation. These sessions are designed to empower industry professionals to seize the abundant opportunities present in the Chinese market.
Roadshows continue to connect lifestyle brands to local customers in Chengdu
Beyond its yearly trade fair, Interior Lifestyle China strategically assists in elevating exhibitors’ brand identities through year-round promotional services and providing networking opportunities with end-users and trade buyers. With a wealth of experience in hosting roadshows across various Chinese cities since 2017, the trade fair has demonstrated its capability to further accelerate company growth beyond the trade fair venue.
The most recent July 2024 roadshow in Chengdu, China marked the third consecutive year of successful roadshows. The event connected more than 30 overseas brands, including those from France, Germany, Italy, Japan, Korea, Portugal, and Spain, with key distributors in the city, including department stores, shopping malls, and home goods stores. The dynamic city of Chengdu, known for its trendy youth and artistically-inclined customer base, consistently celebrates the creative expression found in its vibrant art culture. This thriving landscape, paired with a sizable consumer market, presents huge potential for home and lifestyle companies to capitalise.
Interior Lifestyle China is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest, quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd and United Asia International Exhibition Group. For more information, please visit www.il-china.com.
1. https://english.www.gov.cn/archive/statistics/202405/17/content_WS6646ee9fc6d0868f4e8e7315.html, Retrieved: 17 May 2024.
Press information and photographic material:
https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en/press.html
Links to social media:
www.facebook.com/interiorlifestylechina
http://linkedin.com/company/interiorlifestylechina
Your contact:
Carly Cheung
Tel. +852 2230 9297
rachel.leung@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 609 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on United Asia International Exhibition Group
Established in 2001, the United Asia International Exhibition Group (UAEC) is a professional online international exhibition group founded upon Sino-German cooperation, and is one of the largest organisers of international trade fairs in China. UAEC is authorised by the Ministry of Public Security of China as an intermediary agency for private entry and exit. As a professional member of UFI and IAEM, UAEC has been recognised for its quality management system and corporate credit grading, earning certificates of ISO9001 and AAA rating.
Both at home and abroad, UAEC has successfully organised and introduced many international fairs to Chinese companies by leveraging its extensive network and comprehensive suite of online platforms to facilitate seamless connections between exhibitors and buyers. The platforms include MatchupExpo (an online international exhibition platform), MatchMarket (a B2B online trading platform), Globalbuyer (a platform for targeting the desired buyers), and more. UAEC also provides overseas inspection services, and facilitates in planning, operation, and management of international exhibitions.