The 2024 edition upholds a blend of diverse lifestyles across three product themes. “Home – Everything for Daily Life” aims to showcase products and designs that enrich living spaces for an aesthetically pleasing and comforting home. “Gifting – A Celebration of Self-Care” reflects the growing trend of wellness and mindfulness, emphasising the importance of well-being in today’s fast-paced world. Lastly, “Travel - Integration into Everyday Living” spotlights accessories and items that simplify travel, catering to the spirit of exploration and adventure in daily life.
Among the vibrant selection of lifestyle products, a long list of prominent brands will be featured. Herend, a renowned Hungarian porcelain manufacturer is celebrated for its refined ceramic traditions dating back to 19th-century Vienna. Camino, a Nordic furniture brand, will offer a unique sense of home, while the Korean company RAWROW, known for its customisable suitcases, will cater to adventurers seeking a personal touch.
Visitors can expect a wide range of high-quality original designs, including GUDEE’s eco-friendly bamboo products that bring warmth and light to spaces, and Redecker’s handmade brushes crafted from natural, renewable materials for lasting durability. Other notable brands include Collins, Arabia, Rörstrand, and many more.
Jewellery and urban lifestyle zones reflect developing market trends
In collaboration with Como Siempre, The ComoSiempre Jewellery Display Zone will feature renowned Chinese brands presenting collections that embody “fashion, elegance, and praise”, celebrating oriental aesthetics. Exhibitors including Eünxy, ss ODE to, Bijou Project, WUCUI, POXIAO, RockRhapsody, LeMat, 11+Design, and TheWeave will aim to elevate personal style and identity while aligning with contemporary styles.
Meanwhile, the Urban Lifestyle Area, presented by MINI Cooper and Brompton, will appeal to urban dwellers’ love for charming cities by showcasing products and solutions for effortless travel in and around town, reflecting the trend for a deeper appreciation of scenic environments within urban spaces.
Fringe programme spotlights dynamic perspectives on retail landscape
Beyond the product displays, Interior Lifestyle China will provide numerous opportunities for fairgoers to understand and capitalise on the Chinese retail market. The fringe programme’s forum sessions, namely Ambiente Trends24+ and Retail Academy, will enable attendees to grasp the industry’s rapid developments, such as buyer preferences and the emergence of new sales channels.
Ambiente Trends24+ will offer a thematic exploration of key trends, including product compositions, digital innovations, and sustainability. In-depth analyses and trend forecasts by the trend experts of Stilbüro bora.herke.palmisano will uncover significant market opportunities for industry players. Meanwhile, Retail Academy is set to feature renowned retail experts from both China and abroad, offering a comprehensive overview of the current landscape and future directions of the industry, touching on international retail trends, the evolution of business incubators, the role of IP empowerment in new retail, and the rise of content marketing in e-commerce.
Additional events and showcases foster connection with multiple sales channels
Renowned influencers from the popular Chinese social media and e-commerce platform Xiaohongshu will conduct live-stream sales of select items, as well as provide attendees with valuable insights and solutions to business challenges in an additional Q&A session.
Another highlight is the fair’s Golden Osmanthus Awards (GOA), co-founded by the China Household Chemicals Industry Association and the fashion media outlet Herstyle, promoting the industry’s fragrance culture by recognising innovative, culturally significant, and market-relevant products.
Meanwhile, Licensing China will feature a dedicated “IP x Lifestyle & Home Products Exhibition Area” at the fairground, showcasing the integration of IP products with home goods. The enhancement of retail markets through IP licensing will be further explored during on-site networking events hosted by several prominent IPs.
Moreover, GOODNEWS department store will collaborate with Interior Lifestyle China for the first time to offer discounted items from over 100 global top-tier home brands at the “Beautiful Life Shopping Village”.
Taking place concurrently, Showroom Shanghai will feature a fashion-forward exhibition showcasing high-end designer clothing and accessories, adding a unique dimension to the offerings at the fairground.
Interior Lifestyle China is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest, quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd and United Asia International Exhibition Group. For more information, please visit www.il-china.com.
1. https://english.www.gov.cn/archive/statistics/202405/17/content_WS6646ee9fc6d0868f4e8e7315.html, Retrieved: 17 May 2024.
Press information and photographic material:
https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en/press.html
Links to social media:
www.facebook.com/interiorlifestylechina
http://linkedin.com/company/interiorlifestylechina
Your contact:
Carly Cheung
Tel. +852 2230 9297
rachel.leung@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 609 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on United Asia International Exhibition Group
Established in 2001, the United Asia International Exhibition Group (UAEC) is a professional online international exhibition group founded upon Sino-German cooperation, and is one of the largest organisers of international trade fairs in China. UAEC is authorised by the Ministry of Public Security of China as an intermediary agency for private entry and exit. As a professional member of UFI and IAEM, UAEC has been recognised for its quality management system and corporate credit grading, earning certificates of ISO9001 and AAA rating.
Both at home and abroad, UAEC has successfully organised and introduced many international fairs to Chinese companies by leveraging its extensive network and comprehensive suite of online platforms to facilitate seamless connections between exhibitors and buyers. The platforms include MatchupExpo (an online international exhibition platform), MatchMarket (a B2B online trading platform), Globalbuyer (a platform for targeting the desired buyers), and more. UAEC also provides overseas inspection services, and facilitates in planning, operation, and management of international exhibitions.
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