As one of the most economically vibrant cities in China, Shenzhen is hosting Interior Lifestyle China for the first time this year, attracting many domestic and international brands. Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd said, “As the strategic centre of the Greater Bay Area, Shenzhen is not only an important manufacturing, processing and retailing base, but also a gateway to some of China's largest consumer markets such as Guangzhou and Hong Kong. This important entry-point provides domestic and international brands with access to the Chinese market. It also brings business opportunities and inspiration to participants thanks to the geographical advantages of Shenzhen. Participants can make use of this valuable opportunity to better understand the Chinese market and the complex and changing retail landscape.”
This year's fair is a star-studded event, boasting the presence of numerous famous brands. Among these are Alessi and the originator of mocha pots Bialetti from Italy, the Japanese handmade glass jewellery company Hario Lampwork Factory, and the Thai home furnishings brand LC Living. Other participants include German coat hanger manufacturer MAWA, the German kitchen and dining brand MIJI, PO, a creative beverage supplier from Copenhagen, and Wesco, a specialist in kitchen storage solutions from Germany.
In addition to these well-known brands, the event will also spotlight a variety of uniquely designed products. Korean company Lightree will bring its popular dreami sofa, and Suns, a Singaporean brand born out of Bali Nyonya culture, will showcase its latest creative jewellery and fragrance products. Serafino Zani from Italy will display its latest series of thermostatic pots and pans, aptly named ‘Cloud’. The rising Canadian brand ZUUTII will present its new kitchen designs, and IDEAL CASA will feature new kitchen products for the fall season from leading brands such as Robert Welch from England, REVOL from France and NUDE from Türkiye.
‘Happy Together’ theme focuses on in-person face-to-face connections
As daily life resumes after the pandemic, the theme of this year's show, "Happy Together", captures the current mood perfectly. It resonates with people’s collective desire to reconnect and enjoy the benefits of face-to-face meetings.
Mr Che adds: “The pandemic has highlighted the crucial role of offline events in facilitating business networking, industry training, and product showcases among the industry. We are delighted to return to in-person business. At a time when emotional and experiential consumption is on the rise, the fair’s focus will be on promoting happiness. It aims to link scenes from everyday life with emotional experiences, and weave interactive experiences throughout every part of the fair, turning it into a joyful gathering place for attendees.”
Joining forces with the New Moon Fair, this year’s event will feature over 100 independent design brands and personalised handicrafts, accompanied by light catering and coffee, all coming together to create the vibrant “New Moon Fair Market”. The event invites all buyers to engage with joy in this immersive experience. Participants are invited to rate their favourite products and designs, write down the items that bring them happiness, and put these nominations into a sharing box. The market itself will also provide inspiration for professional retailers and distributors, and help industry insiders gain more valuable end-market feedback.
Ambiente Trends 23+: guiding the industry towards future global trends
As a sister event under the internationally renowned Ambiente brand, this year's Interior Lifestyle China is introducing Ambiente Trends 23+ to the show floor. Three trend themes: ‘unknown beauty_strange + gracious’, ‘calming nature_careful + pleasant’, and ‘lasting ideas_passionate + evocative’, emphasise sustainability, bold innovation, and symbols of design. For the first time, the trend presentation will also cover topics related to New Work and the modern workplace. Trend expert Ms Annetta Palmisano from bora.herke.palmisano, a globally active trend bureau from Germany will reveal future consumer goods trends for the retail market in a pre-recorded video, and columnist Ms Izzie Zhang, the trend forum moderator will articulate her impression of visiting Ambiente. Furthermore, Good Housekeeping, a leading home furnishing solutions platform, will also contribute to the event with an analysis of domestic lifestyle by its Chief Operating Officer, Ms Li Nan.
Interior Lifestyle China – Shenzhen Edition is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest, quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd. For more information, please visit https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en.html
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Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com