Shenzhen, renowned for its economic prosperity, was playing host to Interior Lifestyle China for the first time this year. A strong line-up of eminent brands joined this special edition to capture the abundant business opportunities in this robust market. These included Alessi and Bialetti from Italy, Japanese handmade glass jewellery company Hario Lampwork Factory, and Thai home furnishings brand LC Living. Other key participants included Germany’s MAWA and MIJI, Copenhagen’s PO, and Wesco, each offering home furnishings and design-oriented home accessories and kitchenware.
Korean company Lightree highlighted its popular dreami sofa, Suns presented its Bali Nyonya inspired jewellery and fragrances, and Serafino Zani showcased its ‘Cloud’ cookware series. The rising Canadian brand ZUUTII presented its new kitchen designs, and IDEAL CASA featured new kitchen products for the fall season, with standout features from European brands Robert Welch, REVOL and NUDE.
Speaking as the fair concluded, Mr Edward Che, General Manager of Messe Frankfurt (Shenzhen) Co Ltd, commented: “We are delighted to have hosted Interior Lifestyle China again after the brief pause. The success of this fair proves it remains a vital platform for the industry to re-establish personal connections. By selecting Shenzhen as the host city, we’ve opened doors to new market segments and consumer groups, evident from the bustling atmosphere and fruitful business discussions throughout the show floor. This reaffirms our confidence in our decision and validates the show’s positioning. Moving forward, we remain committed to consistently providing the industry with the most suitable trading platforms in emerging consumer markets.”
‘Happy Together’ theme highlights market desire to reconnect
Echoing the current market climate, the theme of this year's show, "Happy Together" resonated with the shared desire to reconnect and enjoy the benefits of face-to-face meetings. A range of concurrent activities relayed this theme message, including the vibrant “New Moon Fair Market”, featuring over 100 independent design brands and personalised handicrafts – noted for providing inspiration and valuable end-market feedback for attendees. Other design and trend driven activities included presentations and displays of Ambiente Trends 23+. Good Housekeeping, a leading home furnishing solutions platform, also contributed to the event with an analysis of domestic lifestyle by its Chief Operating Officer, Ms Li Nan.
Exhibitors tap into new business channels
“This is our first time joining Interior Lifestyle China, within which we also organised the New Moon Fair Market. We were successful in attracting numerous trendy and original design brands to join us in our market area, as most of them recognised that the fair’s positioning aligned with their brand’s concept. Although travel restrictions in previous years led to explosive growth of online business, young people now display a greater inclination towards in-store experiences. The onsite traffic exceeded our expectations, with our products receiving a warm reception from visitors, including some cross-border e-commerce buyers from the concurrent CCBEC fair. This colocation provided opportunities for our co-exhibitors to explore new consumption patterns.”
Ms Shally Lee, Curator of the New Moon Fair Market
“We are a loyal exhibitor of Interior Lifestyle China, primarily targeting the domestic market. However, this year’s move to Shenzhen and its co-organisation with CCBEC opened up more international business opportunities for our Hong Kong brands. This helped us connect with potential cross-border e-commerce export partners, which is great for our sales. I am very satisfied with the results.”
Mr Raphael Ng, Head of Business (OBM & ODM) of PO: Selected Company Limited
“Wesco has always been popular with buyers, especially the younger demographic. Due to the complexity of our production process and the high-quality raw materials we use, our brand is unique . This is why we are confident that we can benefit from Interior Lifestyle China to further develop our sales channels. We recognise Interior Lifestyle China’s market positioning and its ability to attract our target customers. Moreover, co-locating the fair with CCBEC gives us the opportunity to reach out to a wide variety of customers, allowing more potential buyers to get to know our brand.”
Ms Jackie Lv, Brand Directior, WESCO
Buyers impressed with expanded sourcing opportunities
“We are a local mid-to-high-end home furnishing retailer from Shenzhen, and this edition we are mainly here to purchase kitchen and home furnishing accessories, as well as to understand the current design trends and consumer interests. There are a lot of high-quality brands at the fair. This allows us to learn directly about their distribution and business strategies to guide our future purchasing plans. The eye-catching design of home furnishing products at the fair aligns perfectly with our market positioning. Knowing that the show is being hosted in Shenzhen for the first time, it presents a good opportunity for local retailers like us to get a closer look at the international consumer market.”
Ms Ru Lan Ping, Sourcing Manager, Shenzhen Sheng Huo Ben Se Industrial Co Ltd
“We are delighted to visit Interior Lifestyle China in conjunction with CCBEC. We came here to source interior products, home decoration and AI soft furnishings. We found that Interior Lifestyle China is particularly well-suited for the household products category, while CCBEC offers good opportunities to explore cross-border e-commerce products. The two fairs side-by-side really complement each other. This arrangement has satisfied our objective of finding new products and expanding our existing categories.”
Mr ZhenGuo Dong, Founder of GlobalSellerUnion
Fringe speakers provided valuable insights
“As consumer spending in China slows down, buyers have become more cautious; functionality, emotional and experiential consumption are on the rise. Interior Lifestyle China is a unique platform that focuses on mid-to high-end brands and small home furnishing products. It helps these brands reach out to consumers through advanced retail concepts and channel integrations. I am delighted to have presented at the fringe programme and it’s gratifying to see that the content I shared aligned with the design styles of the major exhibiting brands. The fair’s concurrent events have always added significant value, providing a space for industry players along the value chain to chart their future through exchanging ideas and analysing current market changes.”
Ms Li Nan, Chief Operation Officer, Hao Hao Zhu (Lifestyle Forum speaker)
Interior Lifestyle China – Shenzhen Edition is a leading international fair for homeware and lifestyle products, gathering mid-range and high-end exhibitors from around the world to showcase their latest, quality products and to access the Chinese market. The fair is organised by Messe Frankfurt (Shenzhen) Co Ltd. For more information, please visit https://interior-lifestyle-china.hk.messefrankfurt.com/shanghai/en.html
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Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €454 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com